Alternative medicine encompasses a wide range of medical practices and therapies outside conventional Western medicine, emphasizing holistic health and the integration of mind, body, and spirit. Common forms include acupuncture, herbal medicine, homeopathy, and chiropractic care. These practices often focus on natural healing and preventive care, aiming to treat the underlying causes of illness rather than just symptoms. Alternative medicine is popular for its personalized approach to health and wellness, promoting overall balance and well-being.